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Natero Acquires CustomerLink, Expands Presence in EMEA

DUBLIN, IRELAND AND FREMONT, CALIFORNIA – 02-07-2019 ( — Leading Customer Success software provider expands EMEA presence with office in…

By Editorial Team , in PR , at February 8, 2019

DUBLIN, IRELAND AND FREMONT, CALIFORNIA – 02-07-2019 ( — Leading Customer Success software provider expands EMEA presence with office in Dublin and acquisition of CustomerLink.

Natero®, the leading data-driven Customer Success Platform, announced today that it has signed a definitive agreement to acquire CustomerLink, a technology and services firm based in Dublin, Ireland. The acquisition strengthens Natero’s presence in Europe and expands service and support for its growing EMEA and APAC customer base.

“The success of our international customers is an important part of our business, and the time is right to further increase our commitment to the EMEA region,” said Craig Soules, CEO of Natero. “More than ever, our growing user base reflects the global growth of the Customer Success industry.”

Natero is the only Customer Success solution to combine predictive analytics, customer intelligence, and workflow management in a unified platform. This uniquely data-driven approach enables B2B software companies to increase retention, increase account expansion, and improve CSM efficiency.

With this acquisition, Natero gains an established team of industry experts in Sales, Customer Success, and Customer Support. This proven team provides an immediate boost in both Natero’s scale and capability in the region. Additional plans for Natero’s new EMEA office include the creation of several high-skilled jobs in Sales, Customer Success, and Software Engineering.

“We are delighted to join Natero after a hugely successful strategic partnership over the past two years,” said John Kelly, Managing Director, CustomerLink. “This acquisition is a testament to the ability of the CustomerLink team to deliver outstanding business results and customer outcomes.”

Before establishing CustomerLink, Kelly held senior EMEA leadership roles in Sales and Services at Intel, Citrix Systems, Vodafone, and Solarwinds. As part of the Natero Leadership Team, he will assume overall responsibility for the company’s business in EMEA.

“This acquisition is especially good news for Natero customers,” said Kelly. “It formalizes Natero’s presence in the EMEA region and adds further capability in the areas of Customer Success, Technical Support and Customer Training.”

About Natero

Natero® is the leader in data-driven Customer Success software for B2B SaaS companies. Founded by veterans of big data and distributed systems, Natero enables Customer Success teams to reduce churn, increase account expansion, and maximize customer lifetime value. The company received backing from Merus Capital, Salesforce Ventures, Y Combinator, and Andreessen Horowitz Seed.

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