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United States, New York, New York – 05-28-2019 ( — IndieGoGo Campaign Launches to Fund Innovative Teeth Whitening System  …

By Editorial Team , in PR , at May 29, 2019

United States, New York, New York – 05-28-2019 ( — IndieGoGo Campaign Launches to Fund Innovative Teeth Whitening System


The world’s first Activated White Charcoal Toothpaste, White Birch™, is launching an IndieGoGo campaign to produce a powerful Teeth Whitening System. This two part system consists of a toothpaste and whitening pen which when combined, provide results of up to 4+ shades brighter teeth in just 14 days.


This innovative Teeth Whitening System was created by a group of Dentists with over 50 years of clinical experience. “No other company has developed a powerful yet gentle formulation using Activated White Charcoal,” says co-founder Andrew Frangella, DDS.”



White Birch™ Toothpaste is the world’s first SLS-free, activated “WHITE” charcoal whitening toothpaste.  Their advanced technology converts abrasive and messy black charcoal into a gentle, activated white-charcoal.  This product sold over 7,000 units in the first 6 months.


The Whitening Pen comes with a unique flat circular tip with scrubbers helping clean and treat teeth, and is used once daily for one minute after brushing with White Birch Whitening toothpaste twice a day. “You get all the benefits of the white charcoal as a stain remover, while also whitening with a 12% Peroxide Gel,” says co-founder Laura Frangella, DDS.


The world’s first activated “WHITE” charcoal formulation is made from sustainable sources using a proprietary, patent-pending method using white birch trees from Japan, providing a superior adsorbent and gentle abrasive which helps brush away plaque and stains, and removes compounds that lead to bad breath.

Additional toothpaste ingredients include Calcium peroxide acting as a gentle abrasive, an oxidant to enhance whitening and a source of calcium for remineralization. Coconut Oil provides foaming action, and Jojoba Oil creates a shiny luster on your teeth and prevents future stain.  

The patent-pending formulation contains NO: Gluten, Artificial dyes, SLS/Sulfates, Artificial sweeteners/flavors, Microbeads or Triclosan.


WhiteBirch from Connect on Vimeo.


ABOUT: White Birch is a family owned company of dentists with over 50 years of clinical experience. As healthcare providers we develop products that deliver ingredients for a healthier lifestyle. We only recommend products we feel could be used day to day on ourselves and our family. Delivering healthy products is the standard we live by. Every ingredient goes through our stewardship model to create safe, responsible, and beneficial results.

Media Contacts:

Company Name: White Birch
Full Name: Billy Grandy
Email Address: Send Email

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